Snapshot

Multi-channel commercial campaign built to reposition a regional construction brand and support expansion into higher-value contracts.

Deliverables included brand film, campaign cutdowns, photography library, and paid social assets.

The Challenge

The client had strong operational capability but weak brand perception.

Their marketing was inconsistent, their visuals lacked authority, and leadership needed confidence presenting externally.

They weren’t losing work because of price.
They were losing because of perception.

Strategic Insight

In competitive regional markets, authority is visual.

If the brand looks small, it gets treated small.

We needed to elevate perception without disconnecting from their operational reality.

The Approach

We built a campaign around strength, precision, and scale.

Before production:

• Aligned leadership on positioning

• Locked success metrics

• Structured messaging around growth ambitions

The creative direction emphasized:

• Scale

• Detail

• Capability

• Human leadership

Every asset was designed to support sales conversations — not just social engagement.

Execution

3-day production across active job sites.
Executive interviews captured with controlled lighting and sound.
High-end commercial photography library built for multi-year usage.

Post-production structured for:

• Long-form brand film

• 30s campaign cuts

• 15s paid placements

• Sales presentation assets

No reshoots. No scope creep. Clean delivery.

The Outcome

• Immediate improvement in brand perception

• Increased confidence from leadership in outbound sales

• Campaign assets used across web, paid, proposals, and recruiting

• Contributed to higher-value contract wins within 6 months

More importantly:
The brand now looks as capable as it actually is.

What This Proves

Commercial production isn’t about making something beautiful.
It’s about aligning perception with ambition.